What role exactly have you played in the creation of this line? Did you have a hand in the design direction, the fit of the garments? But when you really think about it, I'm just showing that there's a lack of trendy clothes for my size. I never thought that would happen because, in my mind, I was bashing them in a way. I think it's the same with all my realistic hauls. I've had every part in this, which makes it so great. I've been updating the size chart and changing the fit models to who I think would be the right size. I didn't even have as big of an audience as I do now, but they still felt that they could trust me to help them do this and guide them. It's not that easy.Ī lot of these brands and companies are like, "Oh, we tried launching a larger size, and it just didn't work out." You have to put so much effort into marketing and get that customer to trust that you're doing the right thing. They understand, being that they're amazing at marketing, that they can't just get that. They know that a size small is their main customer, and they just don't have that larger customer base yet, but they want to. I feel like they were very honest and open. They've been receptive since day one, which is why I wanted to work with them. I find it ironic that this project came from a video in which you were essentially criticizing the brand. When you were making that initial "realistic Revolve haul" video that led you here, what were your main criticisms of the brand? And now that you've worked so closely with the Revolve team, how receptive were they to what you had to say? We caught up with Bader to chat about her hand in the collection, the challenges of shopping for extended sizes, and, of course, her favorite Remi x Revolve pieces. Enter Remi x Revolve, an exclusive capsule that introduces the Revolve shopper to extended sizes for the very first time. With Bader overseeing the design and fit, it runs from size XXS to 4X and launches in two drops-one out now and one to come in September. While Bader's lighthearted take on common shopping woes is something we can all relate to, her message hits on a core fashion-industry issue: It's nearly impossible to find on-trend plus-size clothes.īader has made it her mission to make shopping fun again, and today marks a huge win not only for the digital star but also for anyone who enjoys a trendy fashion find. The try-on videos quickly went viral, resonating with, well, anyone who's tried on clothing. The curve model and content creator has garnered an audience of over two million for her hilarious "realistic clothing hauls," in which she tries on a series of pieces from popular brands and retailers and shows everything-the good, bad, and ugly of it all. Nobody has been outspoken about this struggle quite like Remi Bader has. When it's successful, shopping can be exhilarating and fun, but when you strike out, it can be one of the most frustrating and disheartening experiences. Both ring true no matter what size you are, but given the fashion industry's resistance to extended sizing, shopping beyond a size XL tends to skew more frustrating than it does fun.
0 Comments
Leave a Reply. |